The renowned German automotive wiring systems manufacturer, Leoni, has recently launched its new production facility in Agadir, Morocco. With an impressive investment of MAD 230 million ($23 Million USD), the facility is expected to have a transformative impact on the local economy and Morocco’s position in the global automotive sector.
A Major Facility in Agadir’s Industrial Zone
The newly inaugurated production site is strategically located in the Souss-Massa industrial acceleration zone, covering 7.6 hectares with over 19,000 square meters dedicated to production operations. Headed by Moroccan Prime Minister Aziz Akhannouch during its official opening, the project aims to create more than 3,000 direct job opportunities by 2027.
Once fully operational, the total number of jobs provided by Leoni in Morocco will increase to 19,000, reaffirming the company’s strong presence in the region.
Morocco’s Growing Automotive Sector
Speaking at the event, Moroccan Prime Minister Aziz Akhannouch highlighted the importance of this investment as a significant step in Morocco’s growing dominance in the global automotive sector. He attributed this growth to the visionary leadership of King Mohammed VI, which has successfully positioned Morocco as an attractive destination for key international automotive companies.
Akhannouch also noted that Agadir’s industrial transformation is bolstered by its modern infrastructure, efficient logistics capabilities, and tailored vocational training systems—all factors that are critical for meeting the needs of global businesses.
Why Leoni Chose Morocco for Expansion
Leoni CEO Ingo Spengler emphasized the strategic importance of the decision to expand operations in Agadir. According to Spengler, Leoni’s investment is a reflection of the company’s strong confidence in Morocco’s industrial and economic potential. Moreover, it aligns well with the rapid growth and increasing dynamism of the wider African continent.
Spengler also expressed optimism regarding the competitiveness gains this facility will provide to Leoni, specifically within the commercial automotive sector.
Positive Economic Impact for Agadir and Beyond
With the creation of thousands of jobs and an investment of MAD 230 million ($23 Million USD), this expansion positions Agadir as a rising industrial hub in Morocco. The city’s alignment with modern infrastructure, a skilled workforce, and a business-oriented environment offers substantial benefits both to local communities and national economic goals.
Leoni’s latest move amplifies the confidence global companies have in Morocco as a strategic partner, further solidifying the country’s growing reputation in the global industrial and automotive markets.
Conclusion
Leoni’s new facility in Agadir is a testament to Morocco’s increasing appeal as an industrial powerhouse. With a strong focus on innovation, infrastructure, and workforce development, the investment will undoubtedly play a crucial role in driving Morocco’s economic growth and its goals within the global automotive industry.
 in a new facility in Agadir, Morocco, creating over 3,000 jobs by 2027 and boosting Morocco’s role in the global automotive sector.){kind=link}